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Dreaming of a Green Christmas

Financial gift tops wish list in Maritz Poll

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ST. LOUIS, Dec. 13 -- Forget about the fluffy white stuff. Nearly 16 percent of Americans are dreaming of a green Christmas according to a new Maritz Poll conducted by Maritz Marketing Research Inc., one of the world's largest marketing research firms.

When asked to cut their Christmas wish list to a single item, American men and women took a bottom-line approach: a financial gift was mentioned most often among both men (17.1 percent) and women (14.2 percent).

DRIVEN TO HAPPINESS

Although the concept of happiness and spiritual well-being rated No. 2 (13 percent) among females, men were more driven by the thought of a shiny new car or truck (16 percent). Rounding out the top five among men were happiness, electronics and clothing.

Following financial and happiness, the top five responses among women were jewelry, electronics and cars/trucks.

WHERE'S THE LOVE?

If you're looking for love under the Christmas tree, you're looking in all the wrong places; only 1 percent of females and 0.2 percent of males listed love as the one gift they would like for Christmas.

About Maritz Poll

Maritz Poll is a copyrighted poll conducted regularly by Maritz Marketing Research Inc. from its national telephone center in St. Louis. Respondents are split evenly between males and females and are drawn from a randomly generated national telephone number sample of 1,000 adults. Accuracy of survey results is within +/-3.1% for overall measures for the poll. Results of the poll may be used in print or broadcast media, provided credit is given to the Maritz Poll and/or Maritz Marketing Research Inc.

About Maritz Marketing Research Inc.

Maritz Marketing Research Inc. is America's largest custom marketing research firm specializing in survey research for U.S. businesses. Maritz Marketing Research Inc. is a wholly owned subsidiary of Maritz Inc., a world leader in performance improvement through marketing services, employee involvement processes, and travel services. Maritz Marketing Research Inc. and Maritz Inc. are headquartered in Fenton, (St. Louis County) Missouri.

SOURCE Maritz Marketing Research Inc.

 

 

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