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Now available for preorder:
The San Francisco Panorama
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M O S T   C E N S O R E D
P R E S S   R E L E A S E S
O F   2 0 0 1   ( T H U S   F A R ) .


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Coffee - Sex - Excuses - Internet - Chocolate; CAPRESSO Commitment Survey Reveals Which Is Most Important

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CLOSTER, N.J., March 19 /PRNewswire/ -- CAPRESSO, a national leader in high-end coffeemakers and espresso machines, sponsored an independent national survey in January 2001 to discover how seriously consumers are committed to their morning cup of coffee.

The CAPRESSO Commitment Survey asked: If you had to give up one of the following for a month, which would it be?

Coffee
Sex
Excuses
Internet access at home
Chocolate

The results? Coffee is second only to sex on the priority list for both men and women. The majority of respondents would give up chocolate, excuses and the Internet -- in that order -- before they'd substitute water, juice or tea for the most popular beverage in the world.

Women were twice as likely to jettison Internet access as men. Men claimed by a wide margin that they'd give up excuses before the Internet, although analysts are divided on whether this measures commitment or honesty.

Respondents for the CAPRESSO Commitment Survey were qualified as adult coffee-drinkers who like chocolate and have Internet access at home.

Those who want to indulge their commitment to coffee with the newest innovations in coffeemakers and espresso machines can call CAPRESSO at 800-767-3554.

SOURCE CAPRESSO

 

 

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