Timothy McSweeney's Header Image

In eight illustrated books, elegantly held together in a single beribboned case, McSweeney's Issue 28 explores the state of the fable. For the next two days, it's $5 off.

- - - -

M O S T   C E N S O R E D
P R E S S   R E L E A S E S
O F   2 0 0 1   ( T H U S   F A R ) .


- - - -

Coffee-mate Celebrates Total Packaging Makeover and Gives Coffee Drinkers Chance to Redecorate

Coffee-mate and Linens 'N Things Announce the 'Redecorate with Coffee-mate' Contest Offering a $10,000 Grand Prize

- - - -

GLENDALE, Calif., Dec. 28 /PRNewswire/ -- For the first time in 40 years, Nestle(R) Carnation(R) Coffee-mate(R) is contemporizing its look with innovative new packaging. America's favorite non-dairy creamer is now available in a sleek, proprietary plastic bottle with a resealable cap, making it easier to hold, easier to open, easier to pour and easier to enjoy. Coffee-mate continues to transform ordinary coffee into an enjoyable coffee break with the same rich and creamy taste and exciting flavor variety.

In celebration of its packaging makeover, Coffee-mate has partnered with national retailer, Linens 'N Things, to launch the "Redecorate with Coffee- mate" Contest. Coffee drinkers will have the opportunity to transform their favorite coffee-drinking spot in their home with a redecorating makeover. Over $38,000 in prizes will be awarded to 17 lucky winners.

"We are so excited about Coffee-mate's contemporary new look that we wanted to extend the same opportunity for coffee drinkers to makeover that special place where they enjoy their cup of coffee. In addition to making Coffee-mate easier to use, we also wanted to make it easier for consumers to enhance their overall coffee-drinking experience," said Terri Haywood, communications manager for Nestle USA -- Beverage Division.

The "Redecorate with Coffee-mate" Contest runs January 1 through March 15, 2001 and will award 17 winners over $38,000 in prizes (see prize breakdown on next page). Entrants are asked to describe their favorite coffee-drinking spot in their home, how that special place influences their overall coffee- drinking experience and why they'd like to a win a decorating makeover to transform that room.

The grand prize winner of the "Redecorate with Coffee-mate" Contest will receive a $10,000 gift certificate to Linens 'N Things, a personal design consultation, a top of the line coffeemaker and a year's supply of Nestle(R) Carnation(R) Coffee-mate(R) products. Additionally, the grand prize winner and a guest will win a trip to New York City to visit the Linens 'N Things flagship store in Paramus, N.J.

Coffee-mate also will award one first prize winner a $2,500 gift certificate from Linens 'N Things, a personal design consultation, a top of the line coffeemaker and a year's supply of Nestle(R) Carnation(R) Coffee-mate(R) products. Additionally, 15 second prize winners will each receive a $1,000 gift certificate to Linens 'N Things and a year's supply of Nestle(R) Carnation(R) Coffee-mate(R) products.

To enter the "Redecorate with Coffee-mate" Contest, submit an essay (200 words or less) describing your favorite coffee-drinking spot in your home, how that special place influences your overall coffee-drinking experience and why you would like to win a total decorating makeover to enhance the room/area.

Entries will be judged on originality, uniqueness of response, enthusiasm and redecoration potential. Essays should be typed or clearly printed on an 8 1/2" x 11" piece of paper with the entrant's name, address and daytime phone number on the top of the page. Each entry also must include a photo of the room/area with the entrant's name, address and phone number on the back and one UPC symbol (barcode) from any Nestle(R) Carnation(R) Coffee-mate(R) product. The contest kicks off January 1, 2001, and ends March 15, 2001.

Entries can be mailed to Publicis Dialog, Attn: "Redecorate with Coffee-mate" Contest, P.O. Box 809014, Dallas, TX 75380. Online registration also is available, beginning at 12:01 a.m. PST January 1, 2001 through 11:59 p.m. PST March 15, 2001. Void where prohibited or restricted by law. Residents of Arizona, Colorado, Maryland, North Dakota and Vermont need not include proof of purchase.

For contest rules and complete details, send a SASE by March 1, 2001, to Publicis Dialog, Attn: "Redecorate with Coffee- mate" Contest Rules, P.O. Box 809014, Dallas, TX 75380. Washington and Vermont residents may omit return postage.

For well over a century, Nestle has been making the very best food and beverage products for families around the world. In the U.S., Nestle's well- known brands include: Nestle(R) Toll House(R), Nestle(R) Nesquik(TM), Carnation(R) Coffee-mate(R), Stouffer's(R), Lean Cuisine(R), Nescafe(R), Libby's(R) Juicy Juice(R), Buitoni(R), Taster's Choice(R), Ortega(R), PowerBar(R), Nestle(R) Crunch(R), Butterfinger(R), Wonka(R), Friskies(R) Fancy Feast(R), ALPO(R), and Mighty Dog(R). Headquartered in Glendale, Calif., Nestle USA has 19,000 employees, $8 billion in sales and is part of Swiss- based Nestle S.A. -- the world's largest food company.

SOURCE Nestle USA

 

 

MORE MOST CENSORED PRESS RELEASES OF 2001

- - - -

MAIN PAGE   |   ARCHIVES

 

Memories of Amanda Davis

 


Red dot denotes content that is new today.

Black dot denotes newish content.

McSWEENEY'S STORE

SUBSCRIBE TO:
McSWEENEY'S
THE BELIEVER
WHOLPHIN

FUTURE McSWEENEY'S BOOKS

THE AMANDA DAVIS HIGHWIRE FICTION AWARD

INVITE A McSWEENEY'S AUTHOR TO SPEAK IN YOUR TOWN OR COLLEGE

McSWEENEY'S MONTHLY MAILING LIST

McSWEENEY'S-RELATED EVENTS AND VARIOUS TOUR DATES

ORDER INQUIRIES AND ADDRESS CHANGES

SUBMISSION GUIDELINES:
FOR BOOKS
FOR THE QUARTERLY
FOR THE WEBSITE
FOR WHOLPHIN

McSWEENEY'S INTERNSHIPS

CONTACT US

- - - -

LETTERS TO McSWEENEY'S

LISTS

McSWEENEY'S PREDICTS

McSWEENEY'S RECOMMENDS

NEW WHOLPHIN FILM

DAN LIEBERT, VERBAL CARTOONIST

JOKES BY BRIAN BEATTY

REVIEWS OF NEW FOOD

DISPATCHES FROM MOSCOW

SO YOU WANT TO BE PRESIDENT?

DISPATCHES FROM THE ANACOSTIA

THE WINNER'S CIRCLE WITH ERIC FEEZELL

BEN GREENMAN'S FAKE CELEBRITY MUSICALS

DISPATCHES FROM A HUMANITARIAN JOURNALIST

DEB OLIN UNFERTH'S SICK OF THE REVOLUTION

DISPATCHES FROM IRAQ

SHORT IMAGINED MONOLOGUES

PHILIP GRAHAM SPENDS A YEAR IN LISBON

STAINED TEETH: A COLUMN ABOUT WINE

DISPATCHES FROM THE NAPOLEONIC WARS AT THE MET

KEVIN DOLGIN TELLS YOU ABOUT PLACES YOU SHOULD GO IN EUROPE

SONGS OF ENEMIES AND DESERTS: LIVING WITH THE SUDAN LIBERATION ARMY

LAWRENCE WESCHLER'S EVERYTHING THAT RISES: A BOOK OF CONVERGENCES

THE CONVERGENCES CONTEST

ABOUT WHAT IS THE WHAT

ABOUT BOWL OF CHERRIES

ABOUT COMEDY BY THE NUMBERS

ABOUT JOHN BRANDON'S ARKANSAS

ABOUT MICHAEL CHABON'S MAPS AND LEGENDS

ABOUT UNDERGROUND AMERICA

LETTERS FROM AN EARTH BALL TO, OR CONCERNING, SEAN HANNITY

DISPATCHES FROM ADJUNCT FACULTY AT A LARGE STATE UNIVERSITY

ADVICE FROM A PERSON WITH A BACHELOR'S DEGREE IN PSYCHOLOGY

DISPATCHES FROM THE NBA ENTERTAINMENT LEAGUE

JOHN MOE'S POP-SONG CORRESPONDENCES

B.R. COHEN'S ANNALS OF SCIENCE

INTERVIEWS WITH PEOPLE WHO HAVE INTERESTING OR UNUSUAL JOBS

OPEN LETTERS TO PEOPLE OR ENTITIES WHO ARE UNLIKELY TO RESPOND

DISPATCHES FROM A PUBLIC LIBRARIAN

MICHAEL IAN BLACK IS A VERY FAMOUS CELEBRITY

DISPATCHES FROM ROY KESEY, AN AMERICAN GUY MARRIED TO
A PERUVIAN DIPLOMAT LIVING IN CHINA


STEPHEN ELLIOTT'S POKER REPORT

- - - -

ADDITIONAL MATERIAL