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- - - - NORWALK, Conn., March 23 /PRNewswire/ -- As celebrities gather in Hollywood this weekend for the annual movie industry awards, a new survey released by Pepperidge Farm(R) Goldfish(R) Crackers shows that 70 percent of children nationwide claim that they'd like to "live life in a fishbowl" and become a celebrity one day. And when this next generation of celebrities achieve stardom, they are interested in using their fame to make the world a better place. Pepperidge Farm Goldfish Crackers -- stars in their own right as they have played bit parts as snack props in numerous movies and TV shows -- conducted a national survey among children ages 6 to 12 to uncover kids' aspirations to attain celebrity status. When asked what would be the best part of being a celebrity, nearly 30 percent of kids said it would be to help others. (Traveling the world and having lots of money ranked second and third, respectively.) One way kids would improve the world as a celebrity would be to use their fame to promote worthwhile causes. The top causes are saving endangered animals (35 percent), stopping violence (22 percent), and ending homelessness (16 percent). Pepperidge Farm Goldfish Crackers also learned that when it came time to share their success story with the media, girls would choose to sit down with talk show host Rosie O'Donnell (39 percent) while boys would prefer to be interviewed by Carson Daly of MTV's Total Request Live (30 percent). Finally, when asked how they'd like to rise to fame, more than 35 percent of children stated that they'd like to reach the celebrity inner circle as a singer or musician. Becoming a sports star scored a close second at 32 percent and movie star was third at 17 percent. Pepperidge Farm Goldfish Crackers conducted the nationwide survey among 400 kids ages 6 to 12 nationwide during the week of March 12, 2001. The margin of error for the study is +/- 4.8 percent at a 95 percent confidence level. Pepperidge Farm GOLDFISH have been a family favorite since 1962. There are more than 25 varieties including Team GOLDFISH, Flavor Blasted GOLDFISH, GOLDFISH Grahams, Regular GOLDFISH, Giant GOLDFISH, etc. Pepperidge Farm can produce more than one million GOLDFISH crackers in one hour, which helps to satisfy kids and mom's demand for "The Wholesome Snack that Smiles Back." SOURCE Pepperidge Farm
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