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Now available for preorder:
The San Francisco Panorama.
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- - - - BRENTWOOD, Tenn., March 28 /PRNewswire/ -- Murray, Inc., one of the nation's leading manufacturers of lawn mowers, has conducted the first ever Murray Mowing Survey. It uncovers consumers' hidden desires about yard- keeping by revealing everything from where men would like to mow the lawn to which celebrity women would like to see cut their grass. The survey was conducted nationwide with the results based on the responses of 1,000 individuals. Market Facts, an independent research firm, conducted the survey. In addition to questions surrounding the purchase and use of lawnmowers, men were asked the location they would choose if they could mow the grass at a national landmark or sporting venue. Topping the list was the White House lawn, capturing more than a fourth of the overall vote, followed by picturesque Pebble Beach Golf Course along the California coast. The Rose Bowl in Pasadena finished third, while Yankee Stadium came in fourth. Rounding out the top five was Graceland in Memphis. Here's the official ranking: 1. White House Lawn 27.3% While golf courses and sports stadiums ranked high in the Murray Mowing Survey, two national landmarks -- the White House and Graceland -- made the top five. "When you think about it, it makes sense," explained Nicki Brooks, a spokesperson for Murray mowers who commissioned the survey through a national research firm. "Our customers have always told us that having a terrific- looking lawn is a great source of pride among American homeowners. In the end, both the White House and Graceland are just really amazing homes." Also included in the top ten were Augusta National and St. Andrews golf courses, Lambeau Field football stadium and two baseball landmarks - Dodger Stadium and Boston's Fenway Park. While men reported to be the predominant owners and users of lawn mowers, the Murray Mowing Survey did yield more unexpected results. "We were a little surprised to find that nearly a fourth of the women we surveyed mow their own lawn," reported Brooks, who also noted that more than 36% of the women reported buying the household lawnmower for themselves. While a substantial number of women mow their lawns, most do not show any interest in cutting the grass anyplace other than home. However, they are very intrigued by the idea of having someone famous mow their lawns. The open-ended question featured more than 200 different names, but actor Tom Cruise was the top vote-getter with nearly 12%. Mel Gibson followed at 9%, while Brad Pitt garnered 7%. Rounding out the top five were Denzel Washington and Tom Selleck. Not far behind was President George W. Bush, who received as many votes as Kevin Costner and surpassed Sean Connery, Bill Clinton and even Oscar-winner Tom Hanks in popularity. Here's the top 10 list: 1. Tom Cruise 11.5% Among the other remaining potential groundskeepers, Rush Limbaugh slightly outranked Ricky Martin, Garth Brooks and Michael Jordan. "We're not surprised that women are influenced by the 'hunk' factor," says Brooks. "What is difficult to discern is why people like President Bush, former President Clinton and radio personality Rush Limbaugh made the list. Do these women truly admire these figures, or do they just want to see them roll up their sleeves and do some manual labor?" A final intriguing result from the Murray Mowing Survey: people who mow the family lawn as teens tend to show up later in life in the higher income brackets, as well as those with the highest education levels. "Mowing grass is a natural way for teens to learn the value of responsibility and hard work at home," Brooks observed, "and it seems to pay off with success later in life." While Brooks was quick to admit that you're not likely to see Tom Cruise showing up at the White House to mow the lawn any time soon, she did point out that people came up with some pretty interesting answers. "I'll bet you never knew mowing the lawn could be so fun." The use of celebrity names in no way implies their endorsement of or association with Murray, Inc. For more information about Murray, Inc. and its products, call 1-800-251-8007. SOURCE Murray, Inc.
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