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Now available for preorder:
The San Francisco Panorama.
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- - - - CINCINNATI, Jan. 25 /PRNewswire/ -- As New Year's resolutions resonate across the country, the same familiar tune seems to play time and again: "lose weight, save money and lose more weight." While these are sound resolutions, Roto-Rooter would like you to make a unique resolution to "jingle in the New Year" by entering in the Roto-Rooter Jingle Jam contest. Get ready to sing, hum, chant and croon your way to the 2002 Grammy Awards by submitting a music video which incorporates the famous jingle that made Roto-Rooter a household name. First performed 45 years ago on the WLS National Barndance, Captain Stubby and the Buccaneers sang, "Call Roto-Rooter, that's the name, and away go troubles down the drain... Roto-Rooter." The Roto-Rooter jingle can be heard at http://www.rotorooter.com . "The Roto-Rooter jingle has definitely withstood the test of time," said Ben Freedman, 35-year jingle expert and chancellor of http://www.jingleuniversity.com . "Creativity is the key to a successful jingle, and anyone who's creative can join in the Roto-Rooter Jingle Jam contest!" The contest calls for entrants to create a music video incorporating a plumbing or drain cleaning story or theme. People can "rap" about their pipes, "hip hop" to the bathroom, "swing" by a drain or "bee-bop" past the kitchen sink to be a Roto-Rooter Jingle Jam rock star. "We believe that bringing back our once ubiquitous jingle will strike a chord with our consumers," said Steve Pollyea, vice president of marketing for Roto-Rooter. "There are decades of equity behind our jingle and we think consumers will really have fun with the Jingle Jam contest while being musically and visually creative." One grand prize winner will receive a luxury vacation to the 2002 Grammy Awards, valued at $10,000. Official rules apply. How To Enter Contestants of any age can enter by sending a VHS video cassette of the music video, along with the written lyrics, no more than 125 words, to: Roto-Rooter Jingle Jam Contest, 205 North Michigan Avenue #3400, Chicago, IL 60601. Contestants under 18 years of age must also send a written acknowledgement of participation from a legal parent or guardian. Contestants can also enter by logging on to the Roto-Rooter Web site at http://www.rotorooter.com . All entries must be postmarked or received through the Web site by May 31, 2001, and must include the entrant's full name, age, address, phone number, video and written lyrics. The winner will be notified in writing by June 30, 2001. A panel of judges will select the winner based on the creativity and originality of the entry. Consumers can obtain a copy of the Official Rules and/or Official Entry Form by sending a self-addressed, stamped envelope to: Roto-Rooter Jingle Jam Official Contest Rules, 205 North Michigan Avenue #3400, Chicago, IL 60601, or by visiting http://www.rotorooter.com . Roto-Rooter, America's Neighborhood Plumber(TM), was established in 1935 and is the largest provider of plumbing and drain cleaning services in the United States and Canada. For more information about seasonal plumbing tips, product information or the operation nearest you, please visit Roto-Rooter's Web site at http://www.rotorooter.com . SOURCE Roto-Rooter
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