M O S T C E N S O R E D - - - - 'Flying Colonels' Go to Extremes to Tell America KFC(R)'s Chicken Sandwiches Really Fly... with Consumers - - - - SANDWICH, Ill., Sept. 16 /PRNewswire/ -- When it comes to chicken, KFC(R) knows the sky truly is the limit. In what may be the chicken folks' most outrageous stunt yet, five Colonel Sanders lookalikes, known as the "Flying Colonels," literally take a leap of faith and skydive from 15,000 feet to announce the arrival of KFC's new line of freshly made chicken sandwiches. Appropriately, the posse of string-tie clad skydivers descend on the "sandwich capital of the world" -- the town of Sandwich, Ill. "The Flying Colonels have to fall from 15,000 feet to get their hands on our new chicken sandwiches, but the drive-thru will work for the rest of America," said Terry Davenport, KFC chief concept and marketing officer. The Skydive -- 'Play-By-Play' Five professional skydivers, representing each of the new chicken sandwiches --Tender Roast(R), Triple Crunch(R), Triple Crunch(R) Zinger(TM), Original Recipe(R) and Honey BBQ -- will be costumed to resemble the legendary Colonel Sanders. Once the short takeoff and landing aircraft (STOL) reaches Sandwich, Ill. at 15,000 feet above ground level, the Colonels will "Hop 'N Pop," or jump out of the aircraft and immediately open parachutes specially designed with each of the five different sandwich logos. While airborne, one of the Flying Colonels will try one of the new sandwiches -- taking the concept of "eating on the go" to entirely new heights. Flying in a parachute formation, the skydivers will wave an enormous 600-square-foot KFC flag. Upon landing, the Flying Colonel's will present the new sandwiches to the mayor of Sandwich, Ill. "This is a first for us. It's not everyday that we eat a chicken sandwich diving from 15,000 feet -- all while trying to keep our white suits clean," said Robin Berg, professional skydiver leading the corps of Flying Colonels. "I'm confident that we're up to the challenge. With nearly 40,000 jumps between us, the Flying Colonels are among the best and most experienced group of skydivers around." The Flying Colonels -- Up Close & Personal Before suiting up as the Colonel, Berg was a freestyle skydiving World Silver Medallist in 1995 and World Bronze Medallist in 1994, and ranked ninth in the world in skydiving in 1997. He is a commentator for the ESPN X-Games and has reported for ABC "Wide World of Sports" and Fox Sports.Joining Berg are four of the most well respected professional skydivers in the nation, including Jim Wallace, Bret Townley, Jerry McCauley and David Major. The team's credentials include: -- U.S. Parachutes Association Safety & Training Advisor, who is also the most experienced instructor in the country with more than 14,000 jumps -- Two U.S. National Champions in Parachute Formation Flying -- U.S. Navy Seal and member of the Elite Frogs, a U.S. Navy professional skydiving team -- Two film industry stunt divers Introducing the Colonel's Hot New Sandwich Line-Up The Flying Colonels' descent into Sandwich, Ill., marks the introduction of the diverse line of chicken sandwiches featuring premium ingredients, innovative recipes and a variety of flavors and textures. KFC's sandwich line is the most comprehensive chicken sandwich menu available in quick-service restaurants today. It features five different, freshly made sandwiches: Tender Roast(R), Triple Crunch(R), Triple Crunch(R) Zinger(TM), Original Recipe(R) and Honey BBQ. All sandwiches are made of white-meat chicken and served on toasted Pepperidge Farm(R) buns specially made for KFC. Tender Roast(R) -- The Tender Roast(R) sandwich features a plump and juicy, marinated white meat filet that is slow roasted and topped with shredded lettuce, sliced tomato and a tangy, pepper-herb sauce with a touch of garlic. Triple Crunch(R) -- The Triple Crunch(R) sandwich includes three freshly prepared, crispy and juicy white meat chicken strips covered with a crunchy pepper-garlic coating and a mild and mellow Dijon mayonnaise sauce that was developed to enhance, but not overpower, the sandwich. The sandwich is topped with shredded lettuce and sliced tomato. Triple Crunch(R) Zinger(TM) -- KFC's popular Hot Wings(R) sauce was the inspiration for the hot Triple Crunch(R) Zinger(TM) sandwich. The Triple Crunch(R) Zinger(TM) features three freshly prepared, crispy and juicy white meat chicken strips, plus a fiery blend of peppers and spices in a mayonnaise sauce, and is topped with shredded lettuce and sliced tomato. Original Recipe(R) -- The Original Recipe(R) sandwich features a juicy white meat filet breaded in the Colonel's 11 herbs and spices and topped with the Colonel's flavorful secret recipe mayonnaise sauce. The sandwich is topped with lettuce and tomato. Honey BBQ -- The Honey BBQ sandwich features chunks of chicken smothered in KFC's well-known Honey BBQ sauce. The tangy-sweet, hickory-flavored Honey BBQ sauce was developed through extensive testing of barbecue sauces. The KFC chicken sandwich line is now available in restaurants from coast-to-coast. Prices vary around the country, but generally start at $1.99. KFC, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(R), and Colonel's Crispy Strips(R) chicken with homestyle sides and five new freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are more than 10,300 KFC outlets in 83 countries around the world serving nearly 8 million customers each day. KFC is a subsidiary of Tricon (NYSE: YUM), Louisville, Ky. SOURCE KFC
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