- - - -
Now available for preorder:
The San Francisco Panorama.
- - - -
M O S T C E N S O R E D - - - - Specialty Retailer's Newest Creation Becomes Focus of First Multi-MillionDollar National Television, Radio, Newspaper and Direct Mail Advertising Campaign - - - - SAN FRANCISCO, Sept. 29 /PRNewswire/ -- The Sharper Image (Nasdaq: SHRP) today introduced Q Ball(TM), its newest creation that is an imaginative, high-tech reinvention of a fortune-teller's crystal ball. Complete with digitized sound effects and swirling LED lights, Q Ball is a mysterious sphere that provides 140 unconventional answers to life's questions in the character voices of an amusing assortment of 'resident psychics.' Q Ball is available exclusively at each of the 92 Sharper Image retail locations throughout the country, through the company's catalog or via the Web site at sharperimage.com. Invented by Sharper Image Design(R), Q Ball is the focus of The Sharper Image's first multi-million dollar advertising campaign to launch a new product. Advertisements are planned for national television, radio, newspaper and direct mail. For television, three different 60-second commercials will be aired on 30 network affiliates around the country as well as on national cable stations including MTV and TBS. The TV spots will portray different user scenarios that include a businessman discussing a significant deal on the phone and consulting his Q Ball for approval, and a father eagerly awaiting advice to his stock picking questions. In addition, Q Ball will be featured on TV shows such as The Price Is Right and Good Morning America. "We've never offered a product that is so much fun for everyone, from too-serious executives to fun-loving students to curious teenagers," said Richard Thalheimer, founder, chairman and CEO of The Sharper Image. "It's impossible to guess what Q Ball will say next -- or who will say it -- and the unpredictable results can be truly hilarious. There's no question in my mind that Q Ball will be one of our most popular products ever." Approximately the shape and size of a softball, Q Ball comes in silver with blue lights, lime with red lights or purple with green lights and randomly generates an irreverent mix of idiomatic phrases, hip sayings, slang and jive. Responses are generated by shaking the Q Ball, which triggers a flurry of sounds and a swirl of lights indicating that the Q Ball is considering the question at hand. But shake it too hard and an impatient voice from deep inside the orb responds with, "That's about enough!" or "Shake it! Don't break it." Completely unpredictable and surprising Q Ball answers are provided through the voices of 20 'resident psychic' characters. The characters include: a Wise Swami, "Undoubtedly"; or a Valley Girl, "I'm so sure"; a British Aristocrat, "Certainly"; or a Surfer Dude, "I don't know, man"; an Old Rabbi, "Absolutely not"; a Dimwitted Cartoon Character, "Okee-Dokee"; or a Groovy Guy, "Yeah, baby." Q Ball also generates a cacophony of digitized sound effects from breaking glass to rocks rattling in a steel drum or perhaps an electronic boing-boing-boing. SOURCE Shaper Image
|
Red dot denotes content that is new today.
Black dot denotes newish content.