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Now available for preorder:
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M O S T   C E N S O R E D
P R E S S   R E L E A S E S
O F   1 9 9 9   ( T H U S   F A R ) .


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A Whole New Era in Urban Clothing Is About to Begin

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LOS ANGELES--(BUSINESS WIRE)--Dec. 15, 1999--Generation of Christ, LLC announces the release of their highly anticipated urban Christian clothing line, Generation of Christ: Generation X(TM) just in time for the holidays.

At the same time, they are introducing their new website http://www.generation4x.com .

This new urban clothing line is produced by Generation of Christ, LLC, a subsidiary of City of David Inc., a Christian products and distribution company committed to designing and producing products solely for this Generation.

From their inception, they have been making products that will appeal to Generation Xers (mainly) because more than 95 percent of their staff are considered "Generation X" and are proud of it! The new line features popular hip hop clothing, urban sportswear and accessories, all with the Generation of Christ unique logo.

Never before have the Christian and urban markets been merged to represent the many voices of this generation all over the world. "Not only are we beginning the start of a new trend in fashion," said Generation of Christ spokesperson, John Rhodes, "we're redefining a generation of more than 88 million individuals who up until this time have been called `slackers, lazy, Generation Unknown.'"

This generation has always expressed their moods and feelings by what they wear, why not express their love for God. You have a generation of young people who love the Lord, but have not been given a pliable way to show it. This fact is evident at almost every award show you watch on television.

From singers such as Whitney Houston and Lauryn Hill, rappers Sean "Puffy" Combs and DMX and actresses Tia and Tamara Mowry, they are all echoing one thought, "All praise and honor to my Lord and Savior Jesus Christ."

Although many may have their opinions on whether or not some of these individuals are truly Christians, one thing is for sure "Only God Can Judge Them!" As for us, we are simply providing a way for the world to see this generation in a whole new light. Removing the negative title of "Generation Unknown" and replacing it with the historic definition, "Generation of Christ."

For more information, please contact Tyiesha Hollins at 323/224-0039 or visit our website at http://www.generation4x.com

--30--lma/ix*

CONTACT: Generation of Christ, LLC
Tyeisha Hollins, 323/224-0039
info@generation4x.com

KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE RETAIL ENTERTAINMENT

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