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JCPenney Honors Laborers of Love in a Very Special Way

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PLANO, Texas, September 13, 1999 -- It's inside you. That insistent rhythm. You were born with it. It's who you are. It's a desire that consumes you -- a passion that possesses you. You may not know why. You simply do it. It's part of you. It's strengthening. It's enduring. It's renewing. It's a labor of love. "Labors of love" is JCPenney's theme this year to describe those individuals who give of themselves to make a difference in their communities -- volunteers.

J. C. Penney Company, Inc. recognized and honored seven individuals and organizations that exemplify "labors of love" in a special ceremony today at its home office. The company recognized the winners of the two volunteer award programs, the JCPenney National Golden Rule Awards and the James Cash Penney Awards for Community Service. The ceremony was hosted by James E. Oesterreicher, JCPenney chairman and chief executive officer and Gale Duff-Bloom, President of Company Communications and Corporate Image. Sharing an inspirational message for the evening was actress Shelley Fabares, most recently known as television newscaster Christine Armstrong in Universal Television's hit comedy series Coach. "JCPenney has had a long-standing commitment to community involvement," said Oesterreicher. "Through these two programs, JCPenney takes the opportunity each year to illustrate its genuine concern for the communities in which it operates and to thank those who share that concern and show it through their actions," he added.

Created in 1977, the James Cash Penney Awards for Community Service salute outstanding volunteers across the country who are active and retired JCPenney associates, as the company regards its employees. This year, three winners were selected from approximately 630 nominations in three categories--active associates, retired associates and associates who volunteer in the area of education. Each winner received a $10,000 contribution for his or her organization and a special crystal award.

JCPenney Recognizes Outstanding Volunteers

In 1982, JCPenney expanded its community service recognition program to include the Golden Rule Award program. This program was established to recognize individuals and organizations, from the community at large. This year, more than 20,000 volunteers were nominated for local Golden Rule Awards in more than 200 programs nationwide. Of those, nearly 1,000 received crystal awards and $1,000 contributions for their organizations.

This year's national Golden Rule Award winners were chosen from the local winners. Each national winner in the adult, group and education categories received a specially commissioned crystal flame award and a $10,000 contribution for their organization. J. C. Penney Company, Inc. is one of America's largest department store, drugstore, and catalog retailers. The Company operates nearly 1,150 JCPenney department stores in all 50 states, Puerto Rico, Mexico, and Chile. In addition, the Company operates 23 Renner department stores in Brazil. Eckerd Drugstores is comprised of nearly 2,900 drugstores located in the Southeast, Sunbelt, and Northeast regions of the U.S. JCPenney Catalog, including e-commerce, is the nation's largest catalog merchant of general merchandise. JCPenney Direct Marketing Services markets insurance products and membership services to various credit card customers by direct response solicitations primarily in the United States and Canada.

AT A GLANCE...
1999 JCPenney National Golden Rule Award Winners

PLANO, Texas, September 13, 1999 -- The JCPenney National Golden Rule Award was presented in four categories to outstanding community volunteers for their efforts in their communities. The winners and their organizations appear below.

Group Category
Founding members, Homespace Corporation; Buffalo, NY.
Founded this non-profit organization which provides adult-supervised independent housing for single-parent families headed by adolescents. Homespace has room for 12 families.

Education Category
Friends of the Village, Village to Child Program, Ohio Dominican College; Columbus, OH.
Founded this program to help urban children in area neighborhoods develop the resiliency needed to resist the destructive behaviors commonly found in at-risk neighborhoods.

Adult Category
Willie M. Jenkins, Foster Grandparent Program of Oakland County, Southfield, MI.
Teaches food preparation, sewing and basic reading to young females living at Unit "G" of Children's Village, a juvenile detention facility located in Pontiac.

Youth Category
Alexia Abernathy, Clare House, Cedar Rapids, IA. Volunteers for, and organizes other young people to volunteer for Clare House, a residential community living center for people with HIV/AIDS. Through her work, she has saved an organization that was in danger of closing its doors and helped middle and high school students better understand HIV/AIDS.

AT A GLANCE...
1999 James Cash Penney Award for Community Service Winners

PLANO, Texas, September 13, 1999 -- The James Cash Penney Award for
Community Service was presented in three categories to outstanding Company volunteers for their efforts in their communities. The winners and their organizations appear below.

Active Associate Category
Michal Connors, Larimer County Sheriff's Office Victim Response Team; Fort Collins, CO.
Is on call 36 to 48 hours per week to assist victims of crime or other tragedies in their lives.

Education Category
Tina (TeeCie) Fisher, Voices Across America Storytelling Project, Hanford High School; Hanford, CA.
Helps students form storytelling clubs nationwide, which helps to increase literacy skills, increase self-esteem for students, and remind students that their voices are worth listening to -- that their words and imagination are a gift.

Retired Associate Category
Inez Caldwell, University Hospital; Augusta, GA. Has volunteered more than 12,000 service hours assisting with patient dismissals, giving tours, acting as hostess, making toy dogs for young patients, and performing in training videos.

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