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M O S T C E N S O R E D - - - - Makes Headlines in the UK Major Press Coverage and Links to Top Selling Artists Pave the Way for British Breakthrough - - - - BARCELONA, Spain, July 30 /PRNewswire/ -- Private Media Group Inc. (Nasdaq: PRVT), a leader in high-class adult entertainment products and services since 1965 and the first such company trading on the Nasdaq National Market, today announced that its Private Circle range of fashionwear has garnered significant press coverage in key, influential British publications The Observer newspaper and The Face magazine. Established in 1791, The Observer boasts an audited sales figure every Sunday of 404,859 copies and a readership of 1,153,000. Founded in 1980, The Face has an audited sales figure of 71,381, a readership of 312,000, and has earned a considerable reputation as a highly influential street-aware, style-conscious magazine. This latest coverage follows recent notable coups for Private Media Group and Private Circle in the music and fashion arenas; top selling artists 3D Del Naja from Massive Attack and Liam Howlett of The Prodigy having completed a soundtrack to 'The Uranus Experiment: Episode2,' currently on release, which also features specially created uniforms by Private Circle. In addition, members of other groups such as Portishead, Fear Factory, and Bottom Twelve, as well as the aforementioned Massive Attack, are currently wearing Private Circle's premier range on tour. Headlined 'Porn hits the high street as hardcore merchants challenge big-name fashion labels,' in the main News section of the July 25 issue, The Observer journalist Nicole Veash says: "Private's street-style clothing is being pitched to 18-to-30 year old urban men and women, with no hint of the glossy magazines and steamy videos that have made Private a multimillion-pound company listed on America's Nasdaq stock exchange." The article observes that as the mainstream fashion industry gets more and more risque in its advertising, "Private is making the reverse journey, taking on the clean-cut style of high-street chains such as (The) Gap for their Private Circle designer label clothes." The news item also quotes Private Circle designer, Danny Cook, as saying: "Porn is really chic...It's a trend that's cool to be associated with. Lots of rock stars are trying to get that look, and we think that Private's brand name carries a lot of kudos...People who are into their music will like our clothes. They would have moved on from the baggy pants thing and are looking for something adult but street-wise." "Private Circle doesn't sell cheap, ironic retro chic, but serious, serviceable utilitywear for men and women," says Lawrence O'Toole in the August issue of The Face. O'Toole, author of a new, updated edition of 'Pornocopia: Porn, Sex, Technology, and Desire' (Serpent's Tail books) to be published in September, highlights the history of Private Circle and its context as part of a lifestyle company for the 18-to-30s. "So, from now," he says, "Private will be known not just for hardcore vids, mags and websites, but also energy drinks, beauty products and, soon, fragrances." Commenting on the last media reaction to the fashion label which, back in 1998, he personally identified as being an important part of Private Media Group's future overall product and service portfolio, CEO Berth Milton said: "The minute I saw their designs and met Danny Cook and Q Carlsson (designers) I knew we had a future together. Private Circle is an integral part of our twin-goal to dominate the adult entertainment industry worldwide while building a total adult lifestyle company for the new millennium. Whether its sex, fashion, or music, surely every responsible adult has the right to make their own personal decisions. That's why this company is called Private: it should be a private decision and a private choice. This new media coverage is highly encouraging and we hope that more people truly understand our desire to succeed in our goals, and that we intend to do so while attempting to bring about a more open-minded, mature global society." Private Media Group Inc. commenced operations in 1965. Its primary business activities today include the acquisition, refinement and delivery of adult feature products and services, including a range of proprietary websites, DVDs, unrated and adult feature magazines, videos, and CD-Roms; the distribution and licensing of its proprietary products and services on the Internet, including magazines, videos, interactive services, adult novelty products and the Private Circle fashion line; and TV Home Shopping for Private's proprietary and licensed products. This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company. SOURCE Private Media Group Inc.
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