On this Black Friday and Cyber Monday, you could give more money to Amazon, or…
You could give some to independent bookstores. If you do, we will give you some stuff in the mail. Here’s how it will work:
1. On Monday, November 29, send a receipt showing you spent $100 or more at an independent bookstore to email@example.com. Put MAUVE MONDAY in the subject field and include a photo of the receipt. This offer is for purchases made Friday, November 26 through Monday, November 29.
2. On Tuesday, November 30, Dave Eggers will spend the day at the McSweeney’s offices sending everyone who sent these receipts something in the mail. Some will get copies of The Museum of Rain, because it’s easy to mail without having to go to the post office. Others will get a signed print. Some will get original drawings. Some will get rare copies of older editions of McSweeney’s, with some drawings inside. We’ll plumb the depths of our storage area and unearth something great to send you, as thanks for directing some of your holiday dollars toward local, independent booksellers.
That’s what we’re offering. Hope you enjoy Mauve Monday.
— Your pals at McSweeney’s