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ARTICLES BY
J.K. Appleseed

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Retail Therapy: Inside the Apple Store: I’ll Partition the Crap Out of You (4/3/2014)

Retail Therapy: Inside the Apple Store: Choose Your Own Genius (3/13/2014)

Retail Therapy: Inside the Apple Store: Customer Service is the New Cold War (2/20/2014)

Retail Therapy: Inside the Apple Store: Believers (1/27/2014)

Retail Therapy: Inside the Apple Store: Store Meetings (12/18/2013)

Retail Therapy: Inside the Apple Store: It’s a Trap! (11/21/2013)

Retail Therapy: Inside the Apple Store: What’s Up With Your iPhone? (11/1/2013)

Retail Therapy: Inside the Apple Store: Product Launch (10/10/2013)

Retail Therapy: Inside the Apple Store: Let’s Get Ready to Rumble (9/19/2013)

McSweeney’s is a publishing company based in San Francisco.
As well as operating a daily humor website, we also publish Timothy McSweeney’s Quarterly Concern, the Believer, and an ever-growing selection of books under various imprints. You can buy all of these things from our online store.