A McSweeney’s Kickstarter Update!

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We need a little over 100 more backers (at any amount—even $1!) in order to get an additional $20,000 from MailChimp. Their support is within reach—and will go a long way toward helping us get more great writing into the world—but we need everyone’s help to get there! If you’ve already backed this campaign, your pledge will count toward the backer challenge. We can’t thank you enough for supporting us!

Visit our Kickstarter page to pledge your support.

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Retail Therapy: Inside the Apple Store


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2013 Column Contest Winner

This isn’t brick and mortar, it’s glass and steel. J. K. Appleseed takes you backstage at Apple Retail, the supercollider of human expectations and consumer technology.

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Why You Deserve a Pay Raise (9/11/2014)

Quiz: Are You an Apple Fan? (8/26/2014)

The Mothership (7/29/2014)

Decision Chart (7/11/2014)

Seasonal Colors (6/11/2014)

A Sit Down Chat with Apple Head of Retail, Angela Ahrendts (5/15/2014)


I’ll Partition the Crap Out of You (4/3/2014)

Choose Your Own Genius (3/13/2014)

Customer Service is the New Cold War (2/20/2014)

Believers (1/27/2014)

Store Meetings (12/18/2013)

It’s a Trap! (11/21/2013)

What’s Up With Your iPhone? (11/1/2013)

Product Launch (10/10/2013)

Let’s Get Ready to Rumble (9/19/2013)

McSweeney’s is a publishing company based in San Francisco.
As well as operating a daily humor website, we also publish Timothy McSweeney’s Quarterly Concern, the Believer, and an ever-growing selection of books under various imprints. You can buy all of these things from our online store. We’re also transitioning to a nonprofit and would greatly appreciate your help. You can support us today by donating to our Kickstarter campaign.