Retail Therapy: Inside the Apple Store

BY

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2013 Column Contest Winner

This isn’t brick and mortar, it’s glass and steel. J. K. Appleseed takes you backstage at Apple Retail, the supercollider of human expectations and consumer technology.

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Decision Chart (7/11/2014)

Seasonal Colors (6/11/2014)

A Sit Down Chat with Apple Head of Retail, Angela Ahrendts (5/15/2014)

APPLE ENGINEER REVEALS iWATCH SPECS (4/24/2014)

I’ll Partition the Crap Out of You (4/3/2014)

Choose Your Own Genius (3/13/2014)

Customer Service is the New Cold War (2/20/2014)

Believers (1/27/2014)

Store Meetings (12/18/2013)

It’s a Trap! (11/21/2013)

What’s Up With Your iPhone? (11/1/2013)

Product Launch (10/10/2013)

Let’s Get Ready to Rumble (9/19/2013)

McSweeney’s is a publishing company based in San Francisco.
As well as operating a daily humor website, we also publish Timothy McSweeney’s Quarterly Concern, the Believer, and an ever-growing selection of books under various imprints. You can buy all of these things from our online store.