Gila (pronounced like ‘Hava-nagila’) Pfeffer is a humor writer, personal essayist and breast cancer prevention advocate. She is the author of the reluctantly inspirational memoir Nearly Departed: Adventures In Loss, Cancer, and Other Inconveniences. Her “Feel It on the First” campaign uses tongue-in-cheek photo and video reminders to prioritize breast health and has directly led to earlier diagnoses and treatment for some very grateful women. She only recently became comfortable admitting she’s from Staten Island (thank you, Pete Davidson), and currently splits her time between London, New York City and Instagram.