Idea #1: Book opens to reveal page with single word: “B-I-N-D-I-N-G.”
NY Times Review: “What this book does is spell binding.”
Public Response: Readers do not notice space between words “spell” and “binding,” proceed to purchase book. Book shoots to top of bestseller list.
Idea #2: Book opens to reveal it is hollow, contains one medium-sized onion.
NY Times Review: “Multilayered… had me in tears.”
Public Response: Book shoots to top of bestseller list, with increased sales during soup season. Six months later, stun fans by revealing onion is genetically modified, sparking nationwide debate on GMOs, possible endorsement by Monsanto.
Idea #3: Book opens to reveal it is hollow, contains vial of my tears.
NY Times Review: “This simply… has not been done.”
Public Response: Book shoots to top of bestseller list. Six months later, stun fans by revealing vial actually contains regular water and not tears due to increasing production demands; increase sales with coconut water edition for the health conscious, Holy Water edition for the Catholics.
Idea #4: Book opens to reveal it is hollow, contains miniature James Joyce figurine.
NY Times Review: “This book is greater than James Joyce.”
Public Response: Book shoots to top of bestseller list. Six months later, stun fans by revealing the figurine is not a figurine at all, but the real James Joyce, cryogenically frozen, cloned, and shrunk down to miniature size. Proceed to sign three-movie deal with Disney Studios for Honey, I Shrunk James Joyce.