Our need for transparency.

Our interest in upholding the value of transborder relations.

Our desire to engender a symbol of the cross-cultural revolution. (The loganberry.)

Our impulses to invoke the wisdom of Great American Forefathers Carrie Bradshaw and Jerry Seinfeld.

Our hankering to be a little bit closer to Justin Trudeau.

Our guilty awareness that sometimes La Croix just doesn’t do it for us.

Our profound yearning to return to the carefree childhood days of loitering in a convenience mart parking lot.